Multivariate Statistical Analysis : Review
The author in his preface says that the book is targeted not towards the 1 reader in 100 who will go on to specialize in statistical analysis, but for the other 99 who will only obtain an overview of the subject, yet will have to deal in their professional lives with the design, analysis and interpretation of research by interfacing with specialists in the field. Indeed by the end of the book, a reader can walk away with a decent intuition of the multivariate statistical techniques.