How Not To Be Wrong
Every year there are at least a dozen pop math/stat books that get published. Most of them try to illustrate a variety of mathematical/statistical principles using analogies/anecdotes/stories that are easy to understand. It is a safe assumption to make that the authors of these books spend a considerable amount of time thinking about the apt analogies to use, those that are not too taxing on the reader but at the same time puts across the key idea.