Paul graham in his essay How Not to Die  says “Startups rarely die in mid keystroke. So keep typing!”

The following thoughts from Paul Graham makes me feel that NP needs to be brought back in some shape or the other..

So when you release something and it seems like no one cares, look more closely. Are there zero users who really love you, or is there at least some little group that does? It’s quite possible there will be zero. In that case, tweak your product and try again. Every one of you is working on a space that contains at least one winning permutation somewhere in it. If you just keep trying, you’ll find it.