One of the popular hospitals in Bangalore is Narayana Hrudayala founded by Dr. Devi Shetty.This hospital is known for cardiac and neuro surgerical treatments. The one thing that strikes markedly different from other hospitals is a special counter for ppl who communicate in bengali. The hospital is said to attract many patients from bengal, Bangladesh etc. A simple act of creating a separate front desk with bengali speaking personnel is sometimes all it takes for a hospital to show it is looking at a bigger picture. Now Dr. Shetty is building a hospital for the Arab world. Sometimes all it takes to build a great enterprise is effective communication.