My Readers With its acquisition of Feedburner, Google now controls the leading company for managing RSS feeds. Thus, Google knows everything about my readers – how many of them there are, where they come from, and how they access my content. How might Google use this information? Targeting ads in my feeds based on context or geography sounds like a start, but using cookies the company could also theoretically collect data on my readers and better tailor ads to them throughout Google’s product line.
