Longaberger : Purple cow
The Longaberger Company is America’s premier maker of handcrafted baskets and offers other home and lifestyle products, including pottery, wrought iron, fabric accessories and specialty foods. The company is based in Newark, Ohio, and there are tens of thousands of independent home consultants located in all U.S. states who sell Longaberger products directly to customers.
One of the special elements of the company is its retail store architecture..Now that’s a purple cow!