Indian ecommerce market - Ad earnings
From eStatsIndia.com,Indian e-commerce market - b2c and b2b combined - is about Rs 4,100 crore( 1 billion usd). Let’s compare with the global ecommerce market.Online shopping accounted for 3% of total retail sales in 2006, nearly double the share from 2002. E-commerce sales totaled $108 billion in 2006 with an expected 20% increase for 2007. E-commerce sales are forecasted to climb at a double digit pace for the remainder of the decade, accounting for 4.3% of total sales by 2010. (Source: US Census Bureau and Business Week) . In comparison , there is a lot of catching up that needs to be done by India…Ok now back to India numbers
B2C
Numbers in crores :
Retail: 150 (billing figures)
Jobs: 135
E-greetings: 12
ISP’s (domain booking and other related services excluding hosting): 10
Matrimonial/Dating: 40
Travel (Ticketing): 750 (billing figures)
Advertising: 162 (revenues)
Broking: 500 (these figures are commission earned by the online arms of the broking firms)
Converted to % fig , travel amounts to 43% of industry and broking 28% …Advertising - 9%.
What’s the scope for increasing the pie for adv. revenues — on which Sites like guruji depend on ?