Look at this job posting for a Blog writer!!! . Have people in India starting to care for Digital Identity ?
Blog writer

Blog writer
Posted by: Susmita Sen

Posted date: 04-11-2006

His / Her responsibilities will include updating new content on a daily basis for our Blog networks on Holidays and other Events, posting comments on relevant blogs, creating various profiles on different Social Networking websites, socializing with like minded friends in these networks, forming communities through such networks and marketing our e-cards, reaching out to wider user groups across the internet by targeting the social community websites.