Lookout - Do one thing fu@ing well
“Technology iceberg” is a term Adam and I often use to explain how on the surface a piece of software can seem very simple, but the details lie underneath the rippling waves of consumer facing functionality. Open source software is often underused by the broader community for this reason. No one has taken the extra steps necessary to make the software stupidly easy to use, robust, broadly compatible, and reliable. Lookout did all of these things. Lookout was bought after 14 months for $10 million.