One of my friends who visited NY recently had gone to Empire state building and he bought a pamphlet. It contained an advertisement urging Empire state building visitors to carry a cell phone type device which would contain a 30 minute overview of all the aspects that one gets to see from the top of the building. It costs about 6 Dollars. Its cleverly positioned at various places that atleast , i guess, 25% of the visitors would take up the audio tour instead of merely viewing from the top of the building.
There are close to 4 million visitors to the NY Landmark, which means close to 1 Million people in a year take up the audio tour which fetches the authorities , a cool, 6 Million dollars for 30 minute audio presentation…This I would call “Leverage”…I was talking one of my friends the other day and amidst our conversations, he came up with a brilliant point. People typically work in startups because they want to get their work measured as soon as possible and also leverage their products or service before companies can even think of doing the same…Tony the cabbie falls in one such category where a 30 minute beautiful story telling of NY fetches 6 Million dollars year on year to Empire state building authorities.