This week , the marketing guru - Philip Kotler dished out gyan to Indian corporates, salient points being

  • R&D must be market-ready
  • Numbercrunching is more than calculating market shares
  • Co-creation is the mantra(Four seasons hotel chain - customer always gets the same room whenever he visits)
  • Expand Market size - (quoted GE)
  • Strategic Trajectory needs to be adopted by Indian Brands (quoted Haier - Chinese consumer durable company)