A wonderful article which would make anyone interested in iMac
Via   Fast Company :Why one should buy iMac :

When people shop for an iMac, I love that the discussion is now much more egalitarian, more accessible, and more open, instead of being about technologies that many people don’t understand. I like that you can go into a store and have a discussion about which color you want. That’s something that the whole family can do. That’s exciting. We’ve made the whole process of buying and using computers more accessible.

Do we acknowledge that it’s not functionally critical to care about all those details? Absolutely. We know that. But we also know that we’ve got overarching design principles that we’re seeking to express: simplicity, accessibility, honesty – and enjoyment. We’re really seeking to design products that people will enjoy.