W Robert J. Shillman of Cognex designs creative compensation packages which keeps the company’s attrition rates low

“Uniqueness is what people like about rewards. Rich for a night meant dinner for two at any restaurant of your choice, up to $150, and the limo for five hours, which was $250. They had a great time. The 108 North American employees [at the time] got it.

Give people $500, they put it in the bank and they won’t remember it. We like to do memorable things that get a bang for the buck. At the annual employee meeting, I said, “We are all getting a bonus, but the bonus isn’t going to make you rich. I can make you feel rich. You are going on a night on the town in a chauffeur-driven limousine.”