There’s one product which was launched in 2001 and became a 3 billion grosser by 2004. This product entered and fought with one the most dominant player in the toy industry Mattel Inc ( Barbie) . MGA’s entertainment Inc.’s toy Bratz has ventured in to an area where a few have ventured and survived. Not only has it survived but has overthrown Barbie’s dominance in the toy industry. How did Bratz knock Barbie off is a great learning for any marketer . Here’s the Link