Via Gates,  Jobs, & the Zen aesthetic:

Here are some basic ingredients of any good prez

  • Simplicity
  • Subtlety
  • Elegance
  • Suggestive rather than the descriptive or obvious
  • Naturalness (i.e., nothing artificial or forced),
  • Empty space (or negative space)
  • Stillness, Tranquility
  • Eliminating the non-essential