Specialist Product Profit

Specialist profit deals with those firms who concentrate on specialist products and focus on the implementation of the products . These are characterized by high margins , niche segment specific, high risk associated with the failure to address the right need /want of the customer. The difference between this and Blockbuster model is that in the latter, there is huge amount of cost that is involved in going after the product and it the blockbuster product is not a niche product but a product that is aimed to cater to a large set of customers, which inevitably means a brilliant marketing campaign

Specialist profit models apply to Pharma companies,dye businesses, speciality food business, niche paper business – In summary we can say that any high margin, niche target segment , has some patent with it, can be termed as specialist profit