Profit Multiplier Model

Profit Multiplier Model is seen in firms which try to leverage their base and build multiple avenues to build profitability. “LionKing” story can be the base and other multipliers can be LionKing Broadway movie, Lunchboxes, TShirts..This model is different from Multi component profit model where the product tends to be the same, but the packaging is different. In this model however, only the base like IP, Skills and assets are same, the resultant products are different