Ice.com, the online jewelry merchant, now has three blogs that are driving an amazing amount of traffic and sales to its main site. “We get thousands of leads a week from our blogs,” CEO Shmuel Gniwisch told me today. Clearly marketing vehicles, these blogs stretch the definition. But given that its customers on average spend about $200 an order, that’s a pretty good business model.

When will Indian markets become mature enough to realize the power of blogs as a medium for marketing. Firstly, there needs to be use of blogs in India. Last week in ET, there was an article that said that India Inc. has started to realize the power of blogs.However I am yet to see a example of a Indian company which has made a difference by tapping in to blogosphere.

May be like most of the aspects of tech adoption, we will see only a lagged adoption in our country as compared to western counterparts.