Woot.com  is a modern Internet success story, with tens of thousands of subscribers and millions of dollars in annual sales. And yet woot doesn’t advertise and has just a few dedicated employees. How did it do it? Woot sells only one item a day.

It is not trying to out-Amazon Amazon. Instead, it tells a very compelling story, and that story is easy to believe and easy to spread. Every day, starting at midnight, it offers exactly one product at a great discount. When it’s gone, that’s it. Come back tomorrow and see what’s new. On a recent Thursday, for example, the company offered a set of Dell computer speakers for $14.99. The item was sold out by mid-morning. Woot is a business with a story that’s easy to tell. And because the story is its and its alone, it has plenty of room to grow