Dr. John B. Simpson(Bay Area’s most prolific biomedical entrepreneur):

I am obsessed with making sure that if you develop a technology it has to have real clinical relevance. It’s got to be the real deal.
If it really works well for the patient and has a big impact on the procedure and/or their lives, then I can get real excited. If it’s not – if it’s just an incremental improvement on something that’s kind of pretty much the same thing, but a different color – that really doesn’t do much for me.