Here’s a firm to watch out , solving the business need of reduced traffic jam hours :

“Redmond-based-Inrix has raised its initial round of capital to help sell prediction software alerting drivers to potential traffic gridlock up to days in advance.

The company received $6.1 million in the first round, the largest amount a Washington software company has obtained at that stage in almost two years. But Inrix has another first, as well.It is the first startupĀ  to license technology developed in-house by Microsoft’s research division.”