Cow # 3: Jingle Jingle Jingle

Who decides whether an idea is dumb or mind boggling..Actually it doesn’t matter what others think of it, if you think there is an opportunity in following up the idea, go ahead.

Look at Scott Schaible:
Scott Schaible’s wife is a light sleeper. So light that the jingling dog tags around his dog’s neck woke her up. Rather than getting rid of the dog (bad idea) or using duct tape (for the collar, not the dog!), Scott invented a tiny neoprene pet-tag holder that would silence the jingles. And that was the end of that.

Until he started getting great feedback from people as he walked the dog. Every pet lover, it seemed, wanted one. Itzadog! was born. The product: The Quiet Spot Pet Tag Silencer.
Scott realizes that only 1 percent of the potential audience is willing to pay $8 for his patented invention. But that’s enough—because those people are eager to spread the word to their friends and to total strangers. He gave dog lovers something to talk about, and now there are five hundred stores around the world busy selling his profitable device. He didn’t need Wal-Mart to win.

So, for every pain experienced by the people, there is a hidden biz opportunity. A true biz person is one who brings that out and executes a solution with the help of people, processes and a share of luck!

Last night, I was discussing a thought that was aired by one of my friends.Its that his language has been shown in a bad light and it brings him enormous difficulty in watching any media content which does not show his dialect in a positive manner. All his family members share the same idea as his. So, much worried is he that he visualizes a state where his dialect may be wiped off completely. His hunch is that there is a market for it and he will go ahead some day with an idea of launching a media channel for saving his dialect and changing people’s perceptions about the same. Is it a good idea? Bad idea ? One can never say upfront..An idea is as good or bad as the execution of it and the persistence of the executor..

May be his idea will make him another Scott Schaible ! I wished him good luck