Here’s a look at facts which will justify the title of this post

1. VC Investment has risen to 33 Million USD from 8 Million USD from the previous year

2. Microsoft steps up the heat with MSN Spaces .IMHO that it is a late entrant in the market. However it is tough to hazard a guess as to how would MSFT leverage its existing communication infra with Spaces

3. Blogs have become another PR engine for the companies where the aspects of product release are discussed. In contrast to the earlier PR Channels, the firm has little control over the matter than can come up in the blogs. Hence the so called arm twising in the relationship management with communication channels has undergone a drastic change.

4. Technorati indexes about 23,000 new blogs a day, i.e one every 3 seconds

5. On Sept. 12 someone with the moniker “unaesthetic” posted in a group discussion site for bicycle enthusiasts a strange thing he or she had noticed: that the ubiquitous, U-shaped Kryptonite lock could be easily picked with a Bic ballpoint pen.
There was furore of customer comments in the blogs and finally, on Sept. 22, Kryptonite announced it would exchange any affected lock free.

6. Lot of blogs which are widely read in the blogosphere are the ones which give out concise, impartial remarks on products and services. Thus these will become more important avenues for prospective customers to get some first hand information than meeting a salesman who anyway lies( Referring to Seth’s new book : All marketers lie)

7. Blogs help company incorporate fixes in to the product. The growing trend among entrepreneurs is creating a blog for their product and service and let the buzz grow. This open thoughts about the product much before the release or during the early stage of the company helps the customer, VCs and a whole lot of people get a good idea about the firm.

8. Entrepreneurs have learned that bloggers can be an easy—and free—marketing arm, if used right. McQuade, a onetime McKinsey consultant, in 2002 invented a backpack with built-in solar panels that enables hikers and Eurotrippers to keep their gadgets charged. He spent $15,000 getting the company up and running, outsourcing design and manufacturing to jobbers in Asia and warehousing and shipping to a company in New Jersey. The only thing left for him was getting the word out: He ended up outsourcing that to bloggers.

One of the posts in Venture Blog was comparing the blog business with the rise of internet.
“RSS is developing in the same order as the World Wide Web: content, browsers, plumbing, media, and finally business.”