For all the gyan on rise of net as an advertising medium , irrelevance of mass media marketing , need to take permission from the customers before one markets their goods…Well, atleast in India , such things have not yet taken place. One obvious reason is becoz of less internet penetration. One look at the mass media advertising slot rates gives an idea abt the powerful existence of second wave advertising strategies

A few facts about the coming Indo-pak series :
Prasar Bharati is looking to market the series at rates as high as Rs six lakh for a ten-second slot during One-Day encounters.
Rates for the test matches are likely in the range of a whopping Rs 2.5 lakh per 10 seconds on DD Sports and Rs 1.5 lakh on DD1.

How many of the viewers will not shift the channel as soon as an ad appears in a cricket match ? I think many will shift and more viewers will infact will see the ads as a major disturbance and might even prefer switching the tv off , unless it is an engrossing match.Recently I was a part of major debate as to whether commercials would be allowed in cricket matches. One side vehemently suggested that it was unnecessary pain while watching a good match , while the other side said economics favors commercial ads.Infact according to ICC, there cannot be match with out a telecast as third umpire decisions need to be dealt in any match.

All said and done, until TV acts a single largest medium for advertisers , the slot cost will only go upwards.I for one feel , its a sheer waste of marketing expenditure as viewers really dont products based on few ads in a zillion ads that hit our mind .