One always tend to talk about business model , revenue model , just after looking at a site.
Yes , may be we are reminded of the dreadful years that have gone by, the dot com bust years

I happened to visit www.changethis.com and was surprised to see their objective and their mission. First thing that struck me, as usual was how the hell are they making money and when I read their manifesto - http://changethis.com/files/CT-manifesto.pdf

- surprise !! They actuall openly claim that they do not have a business model in place but theirs is a sustainable venture as of now and hope that their purpose will itself provide the momentum for changethis to run.

So, much talk of money and business models…….definitely feels refreshing for me to see a company which goes ahead and does something for good , thinking that profits follow motives and invariably , money follows good motives…
Time will tell whether changethis will really change the trend they want to.