Viral Marketing is one kind of marketing which is being increasing heard in e- commerce circles. Though the word was christened after hotmail’s success, there have quite a number of advocates for this type of marketing. A few good books have also been written on this – The anatomy of buzz, Tipping Point to mention a few. Advocates of viral marketing have always said that buzz for any product or service is a drama where there are 3 characters in the play.

Connectors (highly networked people), Salesmen (self explanatory), and Mavens (trusted experts). The way the buzz moves is tough to decipher, but some of the authors do suggest some ways in which strategists can try to make use of buzz to promote their products.

Here comes a company by name - Qbiquity Corp that takes viral marketing global with a technology that helps its clients build customer relationships.

This is an interesting case of a company which has tried using the buzz concepts to help promote lot of products and services…Which means it looks like click throughs which were relegated to dustbin during the dotcom bust years, might make a comeback when coupled with the buzz technology which actually tracks the users and the buzz index generated.

For more info:
http://www.agilebrain.com/qbiquity.html