° Traffic (hits) is the best way to measure a website. The truth is that without metrics to convert the hits to sales, or hits to market share, you’re wasting time.
° You can sell stuff on the Web if you invest enough in a secure server. Focusing on infrastructure, instead of marketing, gives you a store with no sales.
° The search engines are the key to traffic to your site. Successful sites need a process that creates a scalable flow of traffic, which doesn’t depend on random visits via a search engine.
• Your site should be a complete online experience. Most companies can’t afford to create an all-encompassing portal with everything a user needs in one site. Attempting to do this badly is worse than not doing it at all.
° Anonymity is good for the Net. Permission marketing rewards viewers for taking off their ski masks. Traditional Web techniques embrace anonymity and fail.
° Activity is good. Just because you tweak your site daily, add new features and have an active committee of well-paid executives involved, doesn’t mean you are doing marketing.
In conclusion , the future on e-commerce
- Wireless. More bandwidth. More clutter. Permission gets more expensive to get—and more important than ever

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